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Breaking Flooring NewsLaminate Flooring

NALFA Unveils Redesigned Website to Strengthen Laminate Flooring Industry Resources

By FLOOR Trends & Installation Editors
NALFA New Website 2025

A first look at NALFA’s new website. Photo: NALFA.

May 19, 2025

The North American Laminate Flooring Association (NALFA) has launched its completely redesigned website at nalfa.com, featuring a contemporary design, streamlined navigation, and expanded resources for industry professionals and consumers alike.

The revamped digital platform reinforces NALFA's position as the leading authority on laminate flooring standards while making critical information more accessible to manufacturers, retailers, inspectors, and end users.

Key improvements include easier access to information about NALFA's certification programs, including the industry-standard LF-01 testing protocols and water resistance certification. Companies seeking product certification will find clearer guidance through the application process, with centralized resources supporting every step.

The website introduces an enhanced Member Portal where NALFA members can manage their profiles, download association materials, and stay informed about industry developments. The portal represents a significant upgrade in functionality, designed to increase value for member companies.

Educational content has been substantially expanded, featuring an updated FAQ section, specialized resources for retailers, and new information highlighting laminate flooring's sustainability advantages. These additions align with NALFA's mission to elevate product performance standards while educating stakeholders across the supply chain.

The redesign also emphasizes NALFA's strategic focus on sustainability, industry advocacy, and organizational growth—three core pillars guiding the association's future direction. By improving visibility into laminate's environmental benefits and simplifying access to certification information, the website aims to serve both industry professionals and consumers researching high-performance flooring options.



KEYWORDS: digital marketing North American Laminate Flooring Association (NALFA)

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