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Breaking Flooring NewsCommercial FlooringResidential Flooring

AHSG and Commercial USA Partner with Gladden Group to Enhance Marketing Strategy

By FLOOR Trends & Installation Editors
AHSG Commerical USA Gladden Group Partnership

Photo: AHSG. 

April 8, 2025

American Home Surfaces Group (AHSG) and Commercial USA have partnered with Gladden Group, a full-service brand consulting and marketing agency, to lead communication efforts across both organizations. 

Headquartered in Roswell, Georgia, American Home Surfaces Group (AHSG) is a flooring dealer group representing hundreds of flooring dealers across the United States. Commercial USA is a network of independent flooring contractors with more than 190 members nationwide. 

Gladden Group, based in Chattanooga, Tennessee, will spearhead various initiatives, including brand positioning and integrated marketing strategies, and support key projects reinforcing AHSG and Commercial USA’s industry leadership. Its scope will encompass digital communications, visual identity, internal alignment, and external messaging to ensure brand consistency and marketing impact across all media channels and platforms.


Read more: American Home Surfaces Group, Commercial USA Expand Tech Focus, Add New Supplier Partners for 2025

KEYWORDS: digital marketing flooring retailers

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