COREtec Unveils Retail Strategy to Convert Brand Recognition into Sales
COREtec, a Shaw Industries brand, has developed a patent-pending innovation that bridges the gap between vintage charm and modern functionality in flooring design. Photo: COREtec
COREtec is strengthening its retail strategy with a new dealer toolkit designed to convert high brand recognition into sales.
“Retailers tell us that COREtec is the only brand consumers come in asking for by name. And we’ve built an exciting new toolkit for retailers to accelerate and convert this consumer demand,” said Seth Arnold, brand leader for COREtec.
Understanding that flooring purchases typically take six to nine months, COREtec developed an immersive consumer journey experience for Specialty Flooring Network members. The program guides retailers through each purchase stage, from initial awareness to final conversion.
Marketing Director Maud Swalens emphasizes retailer partnerships as crucial to success: "Retailers play a critical role in the purchase journey, adding immense value at every stage."
The "Keys to Success" toolkit provides dealers with top-performing ads, a 2025 Style Guide, Flooring Buyer's Guide, budget planning tools, and a sample reporting system showing regional trends. The resources aim to help retailers leverage COREtec's media investments while providing installation guidelines and strategies to boost customer reviews.
Retailers can access the toolkit through their territory managers.
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