Mohawk Industries' new consumer print advertising features carpet, hardwood and ceramic products.

The series of three ads, appearing in 25 magazines, present familiar household items in unexpected ways while showcasing Mohawk Carpet, Mohawk Hardwood, and Mohawk Ceramic products. Furry slippers smooch on luxurious carpet in an opulent bedroom. Rubber ducks parade across a beautiful tiled bathroom. An errant bowling ball eyes a porcelain urn across a gleaming wood floor.

The campaign is the brainchild of Mohawk Marketing and ad agency MARC USA, which has worked with Mohawk since 1998 to build the Mohawk brand. The new campaign builds on last year's award-winning strategy of combining gently irreverent humor with room shots to call attention to the Mohawk product.