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Home » Authors » Kelly Kramer

Articles by Kelly Kramer

The Trusted Sales Advisor: Find the Need; Earn the Business

Kelly Kramer
June 10, 2015
In all my years of observing selling, I’ve deducted there are three types of methods.


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The Trusted Sales Advisor

Competition Ends At Home

Kelly Kramer
May 7, 2015
Throughout my career as a retail sales advisor, manufacturer representative, and educational writer for the flooring industry, I’ve worked hard not to use negatives about my competition to influence a purchase in my direction.


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The Trusted Sales Advisor

High Volume Tile Sales: Joining the Rest of the World

Kelly Kramer
April 1, 2015
Going back in time to places like South America, Europe, the Middle East, Africa and other older civilizations people have cut and shaped stone or made some form of tile so you might say those places have been manufacturing, bartering and selling these products for just a few more years than we have in the good old US of A.


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The Trusted Sales Advisor: ‘Nothing Up My Sleeve’

Kelly Kramer
March 3, 2015
Going back to my first job in sales, I’ve fought the battle of just what is the level of ethics and honesty I needed to be at to remain in the business of selling.


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The Trusted Sales Advisor

Educate Yourself Online

Kelly Kramer
February 3, 2015
As my long-time editor and chief mistake-fixer Matt Spieler can tell you, I often start out writing about one subject and end up finishing on an entirely different one.


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The Trusted Sales Advisor

Functionality, Demonstrations and Cost Expectations

Kelly Kramer
January 5, 2015
This issue marks 20 years since I started writing for the flooring industry trade journals back in 1995.


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The Trusted Sales Advisor

The Past and Future of Laminate Floors

Kelly Kramer
December 5, 2014
It seems like not so long ago, I remember being a much younger sales advisor at a retail floor covering store in Southern California.


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The Trusted Sales Advisor

Why I Love My Job

Kelly Kramer
November 4, 2014
Recently, I had an elderly lady who I had worked with for about 40 minutes say something to me I had never been told before in all my years selling retail.


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The Trusted Sales Advisor

The Full Presentation

Kelly Kramer
October 1, 2014

In the past year my wife Anne and I have been taking steps to build a new home. This house will be built on a lot we own right next-door to our existing home overlooking Lake Loveland in Colorado. 


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The Trusted Sales Advisor

Goodwill & Loyalty

Kelly Kramer
September 1, 2014

Take a look at the photo of me with a big bag of potato chips. Now I’m sure you’re wondering just why this photo of me with this junk food deserved to be published.


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