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Residential FlooringColumnsBusiness Insights

Selling Flooring: Helping Couples Come to a Consensus

By Kelly Kramer

Just last week, I had a couple come into my store that had purchased flooring from me about a year ago. Any trusted sales advisor will tell you that this is their favorite kind of shopper, because they already trust you and have had a great experience with your installation crew.

So we started the conversation by letting them tell me how well they like the carpet and how I appreciated the two friends they had sent in during this last year. On this trip they were looking for tile for their front entry and laundry room. I did my customary customer interview, which was quicker this time around because I already knew a great deal about them from their first trip in.

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