Today’s consumer is incredibly educated about what products she wants in her home. By the time she gets to the retail store she’s already visited flooring websites, blogs and message boards; she’s been to manufacturer websites, your store’s website, visited competitor sites, talked to her friends and compared products.
Today, laminate flooring is a very popular option in home remodeling projects for many reasons: it’s durable, easy to maintain, and it comes in a wide variety of styles and colors. And today’s consumer is all about getting the most for her money, so it’s to your advantage to explain to her why laminate is such an all-around attractive choice.