Irene Williams

Irene Williams, Founder and CEO of Msg2Mkt, started her business as a freelancer in 2009. Coming from an established, nearly 20-year career as a PR and creative leader in the agency world, Williams first focused on providing services she could manage solo such as marketing communications consulting, copywriting, creative projects, and social media program implementation. The market consistently sent the message that it wanted more services: public relations, full marketing and social media programs, email and content marketing, video production, event planning, branding, website creation. To answer increased demands, Williams began assembling account teams and bringing in partners to take Msg2Mkt to the next level.

Making Facebook Work for Your Business

Irene Williams

November 20, 2019

In the early days, was mostly about making person-to-person connections and offering businesses the chance to organically engage with customers. Today, it’s a behemoth of a data-driven advertising platform.

Gaining Customer Attention with Social Media Influencers

Irene Williams

October 24, 2019

With influential people carrying your banner, you’ll have less heavy lifting to do to share your message.

How to Market Using Text Messaging

Irene Williams

September 26, 2019

Data reveals that consumers are surprisingly receptive to engaging with businesses via text messages.

Getting Content with Content Marketing

Irene Williams

August 22, 2019

Today, any business that's in the business of growing sales and building customer relationships needs to be a media company, creating content that connects and skillfully uses the most modern methods to get that content in front of potential buyers.

Need for Speed: Tips for Connecting with Customers and Colleagues

Irene Williams

July 23, 2019

Thanks to technology, modern life runs at an overall frenetic pace. Studies suggest we've become so accustomed to and expectant of technology's immediacy that we are exhibiting measurably decreasing levels of patience offline, as well as on.

How to Use Your Personal LinkedIn Profile to Support Your Biz

Irene Williams

June 20, 2019

If you don't have LinkedIn on the radar for your business, it's time to revisit…or, maybe, just visit…this business-focused social network to learn how it can support your business goals.

Tips For Turning Online Prospects into In-Person Customers

Irene Williams

May 24, 2019

A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.

Top Tips for Making the Most of Digital Advertising

Irene Williams

April 25, 2019

You must go digital to reach your customers, and these days, "go digital" should include advertising spending.

Digital Declutter: Marie Kondo for Online Organization

Irene Williams

March 22, 2019

Are you or your staffers feeling burdened by all the files and photos required to be online and in the social feeds?

Sales Teams & Showroom Staff in Support of Social Media

Irene Williams

February 15, 2019

What role should your sales reps and showroom staffers play in managing your social media content? Should someone at the corporate office be involved?

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