Articles by Irene Williams

In the early days, was mostly about making person-to-person connections and offering businesses the chance to organically engage with customers. Today, it’s a behemoth of a data-driven advertising platform.

With influential people carrying your banner, you’ll have less heavy lifting to do to share your message.

Data reveals that consumers are surprisingly receptive to engaging with businesses via text messages.

Today, any business that's in the business of growing sales and building customer relationships needs to be a media company, creating content that connects and skillfully uses the most modern methods to get that content in front of potential buyers.

Thanks to technology, modern life runs at an overall frenetic pace. Studies suggest we've become so accustomed to and expectant of technology's immediacy that we are exhibiting measurably decreasing levels of patience offline, as well as on.

If you don't have LinkedIn on the radar for your business, it's time to revisit…or, maybe, just visit…this business-focused social network to learn how it can support your business goals.

A recent report by eMarketer states that, though ecommerce is growing rapidly, consumers will still spend 90% of their dollars in stores this year. A healthy portion of those in-person shoppers will arrive in stores after webrooming to narrow their shopping choices and make decisions.

You must go digital to reach your customers, and these days, "go digital" should include advertising spending.

Are you or your staffers feeling burdened by all the files and photos required to be online and in the social feeds?

What role should your sales reps and showroom staffers play in managing your social media content? Should someone at the corporate office be involved?