Katie Rork

Katie Rork is the former multimedia and digital content creator of Floor Trends and Floor Covering Installer. With more than 10 years of broadcast and journalism experience, Katie brings her creative video and on air presence to the flooring industry. She has a bachelor’s degree in broadcast and cinema arts from Madonna University.

How America’s Floor Source is Elevating Staff Training and Education

Katie Rork

December 14, 2021

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The Columbus, Ohio-based retailer has created an online university that’s accelerating employee success across departments.

How to Use Television to Increase Brand Awareness

Katie Rork

November 11, 2021

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Grigsby's Carpet, Tile and Hardwood in Tulsa, Oklahoma, is using television advertising and content marketing to drive brand awareness.

America's Floor Source in Columbus, Ohio

A Playbook for Exponential Flooring Outlet Sales

Katie Rork

October 10, 2021

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America's Floor Source in Columbus, Ohio, recently expanded its showroom offerings to include outlet and clearance products.

Retail Insight: How MDG Flooring America Revamped its Core Values to Improve Business

Katie Rork

August 24, 2021

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President Steven Walbolt explains the importance of putting together a mission statement and core values for your company and how to implement them.

The Challenges of Changing Ownership of a Retail Flooring Store

Katie Rork

August 4, 2021

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After more than 30 years of serving Northern California, Slaughterbeck Floors is going through a change in ownership.

An Interior Designer’s Take on Flooring Transitions

Katie Rork

July 26, 2021

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Flooring transitions can be a challenge, but they don't have to be. Interior designer Jennifer Hudson, vice president and creative director at Alderman Company in North Carolina, shares how Küberit's cutting-edge profiles and patented designs are bringing innovative solutions to the architectural and design community.

Join Mohawk Group on its Carbon Neutral Flooring Tour Across America

Tanja Kern

Katie Rork

July 22, 2021

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Every leg of the carbon neutral tour will showcase the latest in product innovation, provide an immersive luxury mobile experience, and feature products across all segments of Mohawk Group and Durkan.

#StyleStories: The Top 5 Tile Trends

Katie Rork

June 9, 2021

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Say hello to the most coveted looks of 2021: five haute residential and commercial designs fresh off the global market. Emily Holle, creative director, MSI, shares her outlook in this month’s #StyleStories.

Hiring a New Generation of Interior Designers

Katie Rork

May 4, 2021

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Dalton Carpet One Floor & Home in Georgia has made its mark by hiring nearly two dozen interior designers.

2021 Floorcast

Katie Rork

April 20, 2021

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Flooring America/Flooring Canada created a 2021 Style Watch— a “floorcast” of this year’s top 10 most distinctive flooring trends. Cathey Gundlach, vice president of merchandising, CCA Global Partners, explains her favorites from the floorcast.