With sanitation stations at every turn, cleaning supplies in view and masked attendees, show floors are looking a little different these days. But what hasn’t changed about them is the innovation and robust product offerings they showcase.
Harry Tishler, vice president of member experience, Shaw Industries, shares insight into the people, processes, merchandising and marketing a retailer needs to have in place to launch a successful shop-at-home business.
Led by the idea that “people want to buy from people,” see how the retailer’s design team reached out to consumers in their local market and added a personal touch to virtual shopping.
Michigan-based D.E. McNabb Flooring has established itself as the provider of flooring for hundreds of tradeshows, and more than 53 auto shows, throughout North America.
Michelle Anderson, an account executive for Bentley Mills and Modulyss, had been selling carpet out of her car at trunk shows. She recently stepped up her game by transforming a retired ambulance into the Fabulance—a mobile showroom.
Darren Nelson opened his flooring store, Veteran Flooring, in Brighton, Michigan, on March 11, 2020—four days before Michigan Governor Gretchen Whitmer shut down independent flooring retailers as "non-essential" businesses in response to COVID-19.
The Carpet Guys, headquartered in Troy, Michigan, never anticipated achieving $2 million in monthly sales in the middle of a pandemic—for the first time in the company's history.
