The Carpet Guys, headquartered in Troy, Michigan, never anticipated achieving $2 million in monthly sales in the middle of a pandemic—for the first time in the company’s history. To achieve this milestone in May, Joe Zago, founder and CEO of The Carpet Guys, got creative with his go-to-market strategy, shifting most of his business to shop at home when his retail showrooms were forced to close due to local and state stay-at-home orders. He also came up with a unique way to generate customer interest and encourage them to support local.
Winning at Retail During the Pandemic
October 5, 2020