How to Use Television to Increase Brand Awareness

Grigsby's Carpet, Tile and Hardwood in Tulsa, Oklahoma, is using television advertising and content marketing to drive brand awareness. Penny Carnino, director of operations at Grigsby's, explains the benefits of being in the public eye through their local media by talking about flooring trends and products.

KEYWORDS: marketing and sales

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Katie Rork is the former multimedia and digital content creator of Floor Trends and Floor Covering Installer. With more than 10 years of broadcast and journalism experience, Katie brings her creative video and on air presence to the flooring industry. She has a bachelor’s degree in broadcast and cinema arts from Madonna University.