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Home » Authors » Patricia Flavin

Patricia Flavin

Born in Dublin, Ireland, and mother of four, Patricia Flavin is senior vp of marketing for Beaulieu of America and is responsible for the Bliss, Hollytex, Beaulieu Property Management Solutions and FashionSmart carpet brands. She also serves as vice-chairman on the marketing issues committee of the Carpet and Rug Institute. Prior to Beaulieu, she marketed her own highly successful line of health and beauty products, and jewelry and fashion accessories for 17 years on major shop-at-home networks. She was also responsible for establishing markets for Regina cosmetics throughout Europe and Asia.
Articles

ARTICLES

The Continued Rise of Female Purchasing Power

Patricia Flavin
October 11, 2010
No Comments
Since 2007, total wholesale flooring went down 28% from $23 billion in 2007 to $16.5 billion in 2009.
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I Am Woman, Hear Me Floor (Part II)

Patricia Flavin
August 12, 2008
No Comments
Believe me, nothing tests your skill selling to women like pitching a product live on a home shopping network. I should know-I did it for 17 years. The products I promoted were my very own line of skincare essentials and botanicals. With earpiece firmly planted as my link to the director and a monitor in view off-camera to help me track the responses, there I was talking beauty to an unseen TV audience.
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I Am Woman, Hear Me Floor

Patricia Flavin
July 21, 2008
No Comments
When it comes to purchase decisions, flooring dealers would do well to remember two important words: Women Rule! Overwhelmingly, it is a woman-usually a married mom-who does the research, visits a few stores, interacts with the sales people and, ultimately, makes the purchase decision.
Read More
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