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Home » Authors » Doug Ray

Doug Ray

Executive Director, Floor Covering Distributor Alliance
Articles

ARTICLES

Case Study: Powerhold

Doug Ray
November 1, 2006
The Powerhold brand is the creation of 18 floor covering supplies distributors who, for years, were hearing the needs of the end user as well as the decorative flooring manufacturers on the types of products needed for quality installations. Because of the unique role of the distributor, he was hearing the needs of both parties. And who better to insure both the installer and the manufacturer that the requirements of the professional installation could be met? After all, it is the Powerhold distributor who hears from all parties every business day.
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