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Retailer Profile

Virginia Retailer Uses Flooring as the Foundation for Growth

Sunil Taneja
July 1, 2014

Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task. 


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Guest Column

Technology is Fun if it Makes You Money

Chad Ogden
June 1, 2014

Technology. Say the word and a majority of flooring professionals automatically tune out—a similar phenomenon happens when I mention chores to my teenage daughter.


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Contractor’s Corner

Lippert Tile Co.: A Foundation of Excellence

Les Lippert
June 1, 2014

Our company was not just built on reputation we continue to build on it. When our grandfather started Lippert Tile Co. in 1949, his goal was to develop a strong business based on his reputation for excellence in the Milwaukee market and to provide employment opportunities for his family. 


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Guest Column

Why Rubber is a Great Product for Commercial Applications

Lori Dowling
June 1, 2014
Rubber as a flooring material has been around since about the 1940s, starting with the smooth, marbleized design tile that was a workhorse product in all kinds of heavy traffic areas.
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The Trusted Sales Advisor

Getting Your Share of Main Street Business

Kelly Kramer
June 1, 2014

During my career in floor covering, I've spent about 80% of my time selling to residential remodel buyers. I guess you could say it's what I do best and what I enjoy the most. Even though the average job might only be between $2,000 to $5,000, I still enjoy working with homeowners the most.


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Chris Ramey Encourages Retailers to Think Like a Millennial

Dave Foster
Dave Foster
June 1, 2014

Millennials are the group that follows Gen Xers and there appears to be no exact dates as far as I can tell as to exactly when this generation starts and ends, but depending on who you ask people in this group were born somewhere around the early 1980s to somewhere around 1995.


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Editorial

Time for a Commercial Break

Matthew Spieler
June 1, 2014

Say the word commercial and most people immediately think of those two-minute breaks between their favorite TV shows to run to the restroom or grab a bite to eat, and more recently, the 15 to 30 second spots prior to watching that video of a cat doing something cute.


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Feature Image

CTEF Tile Tip: Which Trowel Notch and How Far?

Scott Carothers 2025
Scott Carothers
May 13, 2014

With the popularity of large-format tile continuing to grow comes the necessity of providing an adequate supply of thin-bed or medium-bed mortar to properly support and bond the tile. The question is, which trowel notch works best?


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Contractor’s Corner

Pavilion Floors: Reflecting Our Clients’ Best Interest

Jamie Gilmore
May 1, 2014

Pavilion Floors came to life a little over 10 years ago in 2003 with a very small startup staff. I brought 25 years of flooring knowledge to the table and a four-generation family history in the flooring industry dating back to the Mohawk/Bigelow carpet mills of upstate New York, but I knew that would not be enough.


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The Trusted Sales Advisor

Color Advisor and Color Trends

Kelly Kramer
May 1, 2014

There is no hiding the fact the two main areas I train on are customer relation selling skills and product knowledge. Learning and understanding these two aspects alone can make you a top sales advisor in our industry.


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