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Retailer Profile

Virginia Retailer Uses Flooring as the Foundation for Growth

By Sunil Taneja

Rob Menefee wants to continue to grow his business. Considering he already has three locations and $12-plus million in annual sales, that is no small task. To help him achieve his aspirations, he told Floor Trendsduring an exclusive interview he partnered with CCA Global Partners and its Flooring America division to assist him in taking the family business to its next level.

The operation, originally called Carpet Value Center, was founded in 1979 by Menefee’s parents in Waldorf, Md., serving the nearby Washington, D.C., metropolitan area. They successfully grew the business over the years, adding a second location in nearby Woodbridge, Va., to service the growing needs of the community. By 2000, the elder Menefees took advantage of 21 years of hard work and moved down to Florida, trusting the business to be developed further by their son while they maintained a financial stake.

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