If you haven’t had the chance to go to Domotex asia/ChinaFloor (DACF) you need to add it to your bucket list. I just had the opportunity to attend this show for the fifth time and I never cease to be amazed by the energy, the evolution and the innovation this event demonstrates each year.
It took an act as drastic as the Great Recession to happen for many Americans to realize one of the country’s greatest strengths—manufacturing, which leads to innovation and progress—had eroded away over the previous 30 or so years as companies went to far off places to produce their goods for lower costs and, in many cases, lower quality.
If you are going to spend any time on social media then make Google + your top priority. The social media platform will pay off by attracting local customers to your store locations.
So, 2014 is in full swing and by now, you probably have a solid idea about your marketing initiatives for the coming year. With more pressure being placed on marketing executives to do more with less, a sound digital strategy will definitely work harder for your brand than most traditional methods (i.e. print advertising, mailings etc).
Throughout my career in retail flooring sales I’ve worked for several companies and each had its own way of presenting product and installation pricing.
The method of applying thin-bed and medium-bed mortars has changed over the years. Today many installers use (or should be using) the straight line troweling method as describe in the National Tile Contractors Association (NTCA) Trowel and Error video.
Oils and waxes have been used to protect natural materials from the effects of the environment—light, water, cats, etc.—in buildings and building materials for as long as such things have existed.
In conjunction with the 2014 InterCork II campaign being launched by APCOR, the international trade body representing cork producers from Portugal, I would like to elaborate further on their efforts while extolling the many virtues cork flooring has to offer the independent retailer.
Since bamboo’s initial introduction to the U.S. flooring market in the early 1990s, it has continued to evolve into different flooring formats, which has served to increase the product’s use and demand, especially in today’s eco-conscious flooring market.
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