Consumers no longer visit multiple stores to get acquainted with floor covering; they go online. Understanding and reacting to this new and different approach to building traffic is central to life expectancy today in the retail sector.

I recently listened to an episode of the Long Story Short podcast by Bobbi Brown, makeup artist and ex-CEO of Bobbi Brown Cosmetics, where she interviewed Millard "Mickie" Drexler, owner of the J.Crew, Gap, Banana Republic, and Old Navy brands.

Flooring America recently launched the My Design Finder tool to help consumers easily identify flooring options in rooms that match their style and desired look.

If the other party is negotiating, there is a good chance they want to buy. If that is so, why would we look at negotiating as a negative thing?

Dave Elyachar, the founder of Big Bob’s Flooring Outlet, has been an extremely successful and imaginative floor covering retailer, an innovative businessman, as well as a shrewd and visionary entrepreneur.

Though businesses and professional circumstances run the gamut, I get many of the same inquiries from the people I meet. Here are a few of the questions I’m asked most often, followed by my responses.

The 43 members of the National Floorcovering Alliance met for their fall conference last month to strategize growth in today’s new norm of political pressures, strains on pricing and recruitment challenges.

Genuine price issues are rarely around cost, but around value.

With the proper tools, the installation of sound reduction during the construction process can be a proactive solution to future issues that could be very difficult and expensive to resolve later on down the road.

Automation of certain aspects of social media can free you and your team to spend more time meaningfully engaging on your social platforms.