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Commercial FlooringResidential FlooringColumns

WIFI Scholarship Program Empowers Women in the Flooring Industry

By Tanja Kern
Julie Borgognoni and Whitney LeGate

Mannington Commercial hosted the WIFI breakfast gathering at NeoCon 2024 in Chicago, Illinois. Mannington team (from left): Julie Borgognoni, marketing communications manager; WIFI board member Whitney LeGate, senior VP commercial product; and Renee McGaskey, custom solutions manager. 

Photo: Floor Trends & Installation.

Darby Moraitakis and Tanja Kern

Darby Moraitakis, marketing program lead, Gerflor; and WIFI board member Tanja Kern, associate publisher and editorial director, Floor Trends & Installation.

Photo: Floor Trends & Installation.

Hailee Parenteu and Ellie Priester

Hailee Parenteu, marketing and communications creative, HMTX; and WIFI board member Ellie Priester, senior director public affairs and brand strategy, HMTX.

Photo: Floor Trends & Installation.

Shaw Industries team

The team from Shaw Industries.

Photo: Photo: Floor Trends & Installation.

Mannington Commercial team

The team from Mannington Commercial .

Photo: Floor Trends & Installation.

Julie Borgognoni and Whitney LeGate
Darby Moraitakis and Tanja Kern
Hailee Parenteu and Ellie Priester
Shaw Industries team
Mannington Commercial team
July 1, 2024

Seeing so many women attend the Women in the Floorcovering Industry (WIFI) breakfast at NeoCon 2024 hosted by Mannington Commercial was a joy. I want to thank Mannington for graciously hosting us for the second year—it’s become a beautiful and anticipated tradition!  

At the gathering, WIFI board member Whitney Legate, senior VP of commercial product for Mannington, shared an overview of WIFI's mission and announced the second round of our scholarship program. Tip: you can be anywhere from a high school student to a seasoned professional and apply. She also gave a shout-out to a few of our mentoring program participants who were in attendance. 

WIFI board member Brenda Knowles from Shaw Contract also gave a glimpse into the WIFI June Power Hour, “A Leadership Conversation,” featuring Knowles and Danielle Hunsicker, COO of Diversify. You can see the archives and future Power Hours here. 

WIFI is accepting applications for its second round of scholarships until July 10, 2024. The program supports women in flooring in pursuing post-secondary education, continuing education, and industry certifications. Scholarships range from $250 to $5,000 and are available in two categories: Post-Secondary Education and Continuing Education. 

“Investing in women in the flooring industry is a win-win-win,” shared WIFI board member Betsy Amoroso, chief of staff at Mannington Mills. “It provides women with the tools they need to progress in their careers, strengthens support for communities and families, and yields benefits for companies through decreased turnover, enhanced leadership, and boosted profits.” 

Anyone who identifies as a woman working in the floor covering industry or a woman interested in a career in the floor covering industry is eligible to participate in the scholarship program. An essay of 750 words or less and a letter of recommendation are required. 

Applications must be received by July 10, 2024, and scholarship recipients will be notified by July 31, 2024. Apply at www.womeninflooring.org/scholarships. 

See more articles from our July 2024 issue!

  • Retail Insight: How Dalene Flooring Remains Successful After 75 Years in Business
  • 2024 Residential Area Rug Trends Embrace Color, Texture, Personal Expression
  • Commercial Real Estate Financing Changes the Contractor Playing Field
KEYWORDS: education and training flooring industry associations Shaw women in flooring Women in the Floorcovering Industry (WIFI)

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Tanja kern headshot 2023

Tanja Kern is the associate publisher and editorial director of FLOOR Trends & Installation. She is also the host of the FLOORtalk podcast, where she explores the changes and challenges facing the flooring community's thought leaders and creatives. Tanja has been writing about business, design, and lifestyle for two decades, and her work has appeared in publications such as American Way, Better Homes & Gardens, Fine Interiors, Fodor's, Food Channel, CA Modern, Chicago, Fine Interiors, and Los Angeles.

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Mannington Commercial hosted the WIFI breakfast gathering at NeoCon 2024 in Chicago, Illinois. Mannington team (from left): Julie Borgognoni, marketing communications manager; WIFI board member Whitney LeGate, senior VP commercial product; and Renee McGaskey, custom solutions manager. Photo: Floor Trends & Installation.
Darby Moraitakis, marketing program lead, Gerflor; and WIFI board member Tanja Kern, associate publisher and editorial director, Floor Trends & Installation. Photo: Floor Trends & Installation.
Hailee Parenteu, marketing and communications creative, HMTX; and WIFI board member Ellie Priester, senior director public affairs and brand strategy, HMTX. Photo: Floor Trends & Installation.
The team from Shaw Industries. Photo: Photo: Floor Trends & Installation.
The team from Mannington Commercial . Photo: Floor Trends & Installation.

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