Dalton, Ga. -- Phenix Flooring recently hosted their first designer event, Insight Design Council, at the Omni Grove Park Inn in Asheville, N.C. Nine selected designers spent three days with the Phenix product development, marketing and leadership teams discussing home, product and consumer trends, listening to industry experts and providing perspective and feedback on in-progress Phenix product designs.
“At Phenix, we pride ourselves on being design-focused and are consistently looking for ways to push the limits of traditional perspectives on residential flooring,” said Jason Surratt, senior vice president of product and design at Phenix. “Creating an opportunity to hear firsthand homeowner challenges and desires in each region, as well as connect with flooring and interiors designers at local retailers provided us with invaluable insight to make our product development efforts even stronger.”