Miami -- Indusparquet USA announced Jodie Doyle as its new vice president of sales and marketing. Doyle comes to Indusparquet after a distinguished career at Gilford Johnson Flooring, a distributor based in Jeffersonville, Ind.
Doyle replaces Jason Strong, who will transition into a consulting role with the company while also working with the company on new distribution opportunities. Doyle served in various executive-level roles during his 15-year career at Gilford Johnson, most recently as its vice president of residential sales group.
Doyle’s appointment comes at a particularly exciting time for the company, which recently launched their newest offering, combining the traditional Brazilian exotics with more trendy looks designed to excite the American consumer. The company is confident that a fresh look, along with new sales leadership, is going to be a winning formula for the rest of 2019 and beyond.
“Doyle arrives at the perfect time for our company," said Flavia Baggio, Indusparquet USA’s managing director. "We believe that with the launch of our new products and threat of additional duties from China, this is a perfect opportunity for a fresh look at Brazilian imported hardwood. Jodie has tremendous industry contacts, so when you couple that with his expertise, reputation and energy, we are confident he will help our company move the meter and get us to the next level.”
Doyle says the next 60 days will be spent trying to meet face-to-face with their distribution and direct sales partners, along with a weeklong trip to Indusparquet’s headquarters in Brazil in June. While the category has certainly been challenged over the past 24 months, Doyle sees tremendous opportunities for growth for the company moving forward.
“We have a tremendous story to tell and simply have to do a better job of getting that message to retail and consumers alike," said Doyle. "I really believe that my extensive distribution experience and connections with large retail are going to be tremendous assets as we go out to change the narrative. You can’t do that unless you have a high-quality product, and I’m super confident in what we can offer our customers moving forward.”
For more information, visit www.indusparquet-usa.com.