Santa Ana, Calif. -- Behr Paint unveiled its 2020 Color Trends palette: a balanced mix of grounding shades, energizing bright colors, deep accent hues, and atmospheric pastels, developed for both residential and commercial applications. The palette of 15 colors told in 3 stories (Worldhood, Restore, and Atmospheric) was curated based on global color trend research to inspire color schemes for projects in the coming year.
"Each color in the 2020 Color Trends palette evokes an organic beauty that resonates with both modern and traditional commercial environments, from renovated industrial office spaces to hospitality venues," said Erika Woelfel, vice president of color and creative services at Behr Paint Company. "As residential and commercial design trends continue to blend, this eclectic palette of balanced neutrals, earthy greens, lavish oranges and more will offer professional designers and DIYers the opportunity to transform spaces into experiences that not only enhance the aesthetic environment, but impact how people feel."
The new palette sources inspiration from the desire to engage with the world and restore balance in the everyday. Developers, builders, designers, and owners of commercial and residential properties are seeking ways to create spaces that are more connected to health and wellness, including color and palette choices.
In Worldhood, rich hues offer depth and brightness provide a rooted and connected experience while deepening the overall warmth of a space. “Colors within Worldhood create an inviting environment, perfect for the hospitality industry,” said Woelfel. “Customers of restaurants, hotels and other businesses will feel drawn to the rustic tones inspired by exotic travels that reflect natural rugged landscapes.”
The colors of Restore surround people with serenity and provide restorative qualities to encourage balance. The purposeful combination of blues and greens speak to the senses by celebrating the outdoor environment. “Blues and greens create a soothing sanctuary, which is why we recommend them for healthcare and hospitality environments,” said Woelfel.
Modern with layered compositions of subtle pastels and neutrals, Atmospheric results in a dynamic yet deliberate color story appeal. “The Atmospheric palette resounds with both modern and traditional environments, making it a great choice for multifamily housing or other commercial spaces,” said Woelfel.
For more information, visit www.behr.com.