This year marks the 30th annual Best of NeoCon Competition, presented by Contract magazine and sponsored by NeoCon and The McMorrow Reports. Products in consideration for the awards were introduced to the market in 42 categories ranging from Architectural Products to Workplace Technologies. Winners were announced June 10 at the Contract Magazine Best of NeoCon Awards Breakfast. Here are the winners from the flooring categories.


In the category of Carpet: Contract Area Rugs, Mohawk received an Innovation Award for its Connecting Neurons Definity collection. Connecting Neurons Definity builds on the University of Oregon’s studies of fractal-based electronics that have the capability of connecting to the eye’s neurons. Connecting Neurons Definity is included within Mohawk Group’s Expanding Influence collection, which gives architects and designers access to a selection of stylish, running line Definity area rugs curated specifically for workplace interiors.

In Broadloom, Tarkett’s Tatami System took home gold, and Mohawk Group’s Textural Effects took home silver. Supporting various needs of open, collaborative spaces, Tarkett’s Tatami System allows end users to reconfigure their spaces to support independent or collaborative work, while softening acoustics and providing comfort underfoot. Mohawk Group’s Textural Effects employs heavily textured and bulky heathered yarns to compose free-form, ground cover visuals in addition to those with a more precise, measured linen appearance.

Patcraft’s Deconstructed Felt claimed gold in the Modular Carpet category, while Suited by Shaw Contract won silver. Deconstructed Felt is the third collection within Patcraft’s Deconstructed platform, using purposeful creation of texture with layered yarn on top of a felted backing to create a slub-like texture and a beautiful range of colors. Shaw Contract’s Suited is a response to this changing modern work experience – a shift toward warm, welcoming spaces that foster a sense of place.

Hard Surface LVT and Planks

Another innovation award went to Metroflor for its Metroforms with Attraxion Magnetic Attachment Technology. Licensed from Magnetic Building Solutions (MBS), the new Attraxion-branded LVT enables the rapid installation of flooring by creating a magnetic attachment utilizing MBS MagneBuild magnetic underlayment and eliminating the need for locking systems or adhesives. Metroforms couples the benefits of Metroflor LVT and the Attraxion system (installation speed, indoor air quality, performance and safety) with the ability to add a wide range of pre-cut shapes to achieve custom looks.

Patcraft’s Handloom, which took gold in the Hard Surface category, is a textural resilient tile collection featuring two coordinating styles, Painted Weft and Wooden Warp. With colorful accents and neutral colors inspired by textile arts and natural materials, Handloom supports the creation of organic visuals and spaces that nurture balance; Painted Weft is an elegant, nature-inspired tile with a visual reminiscent of grasscloth wall coverings. Change Agent from Milliken received silver in the Hard Surface LVT and Plank category. With three ranging styles capturing the essence of aged stone to both charred and natural wood, Change Agent LVT explores fresh perspectives offered in an assortment of reimagined neutrals.


In the Heathcare category, Teknoflor Coordination Collection took home gold, and Mohawk Group’s True Hues took home silver. The Teknoflor Coordination Collection, which includes seven products with unique yet collaborative visuals, was designed to enhance the organization of different elements of a project so as to enable them to work together more effectively. Inspired by terrazzo surfaces, Mohawk Group created True Hues as a new visual for the rubber flooring category, designed to create safe, patient-centric healthcare environments by combining high design and a matte finish with a range of colorways.

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