Engineered Floors Taps Influencers to Boost Brand Awareness

Influencer marketing continues to gain steam, and Engineered Floors has partnered with IZEA Worldwide, operator of IZEAx, an online marketplace connecting brands and publishers with influential content creators, to launch its own program to drive awareness of its Revotec and Triumph brands and Dream Weaver’s PureColor.

“We’re B2B,” said Emily Scott, marketing communication manager, Engineered Floors. “We take care of our dealers, and 2019 will be the first year that digital ad spend surpasses traditional ad spend. Influencer marketing will be a $10 billion industry by 2020. Our goal is to push brand awareness and push those customers downstream to our dealer’s showrooms.”