From July 18 - 20, Lapitec will devote three days to updating and sharing the new initiatives with the Italian company’s U.S. and Canadian distributors in the Big Apple. The event, which comes just a few days after another dedicated to the European market, will be held at the headquarters and showroom of Lapitec’s New York distributor ABC Stone in Manhattan.

During the sessions, a number of key themes will be explored: new concept colors, technologies being developed, and Lapitec offerings dedicated to architects, with a special focus on BIM objects. The event will also provide an opportunity to take an in-depth look at certain more technical aspects, though a talk from Mike Picco, an authority in the field of cladding, facades and anchoring systems. Picco is president and founder of PICCO Engineering, an active member of the Canadian Standard Association technical committee, and chief consultant to The Terrazzo Tile and Marble Association of Canada. Voted onto the Marble Institute of America’s board of directors in 2015 (now Natural Stone Institute), Michael is serving a 7-year term as Canada’s representative to the NSI and will be president in 2022. Also taking part in the event will be Ardex, who will illustrate developments in flooring glues, one of the most common applications for Lapitec.

“The United States and Canada has always been a market that we have paid close attention to and where we have enjoyed steady growth for several years," said Marcello Toncelli, vice president of marketing for Lapitec. "The opportunity to meet with our distributors is undoubtedly an important circumstance for sharing both the journey up to this point, and the technological developments and products that will be implemented in the short and medium term.”

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