Ceramics of Italy Video Shows the Uniqueness of Italian Ceramic

For over 40 years, Ceramics of Italy has been the trademark that symbolizes the Italian ceramic industry both in Italy and throughout the world. It is synonymous with ceramic bearing the Made in Italy label and of the core values of our industry. It is used for all the promotional initiatives of the Association itself and the individual companies that manufacture ceramic in Italy. It now appears in the title of the advertisement campaign video that film director Francesca Molteni has been asked to produce.

In just over one minute, the video “Ceramics of Italy – Ahead of our Time” expresses everything that only Italian-made ceramic can represent: the richness, uniqueness and beauty typical of Italian ceramic tiles (not only those made in the past, but also those produced in the modern age), and the core values of the Made in Italy label that distinguish them.