IFTI Promotes VP of Business Development
Concord, Calif. -- James Duffy, new vice president of business development, will lead the expansion of IFTI’s PROVision Services. IFTI is expanding beyond its core service offering with new services and James Duffy, working alongside Greg Mercurio, COO, is leveraging the company’s technical expertise and know-how into promising new opportunities.
Originally hired as director of sales and marketing, Duffy will now take on a larger role to grow IFTI’s service offerings, achieve the company’s overall revenue goals, and foster new and existing industry partnerships in concrete moisture testing.
“The reason IFTI has been around for over 20 years is our core competency of delivering reliable information and expert solutions," said Duffy. "We have been living that motto in the flooring industry and now we are expanding it to the entire space by offering on-demand visibility of facilities. I am excited to bring a fresh perspective to customers in sharing IFTI’s best practices of utilizing the latest technology, skilled nationwide technician networks, and Class A end-to-end project management."
Mercurio added, "James has applied his decade-long experience in marketing and strategic partnerships to develop innovative strategies and service offerings to increase our growth and to deepen our customers’ experience. New service offerings, such as our recently launched PROVision service, represent IFTI’s next phase of innovation and the next-generation of our market expansion."
PROVision is a nationwide 3D imaging service designed to deliver better visibility and communication by providing an immersive 3D experience that allows owner/operators, general contractors, facilities managers, architects, marketing professionals, and real estate brokers to see inside every wall, ceiling, and floor. With PROVision, stakeholders can streamline construction phases and manage projects and vendors; flip through progression photos, anywhere at any time; expedite as-builds, save time over manual measurements, and reduce risk; and complete projects on time and under budget with visual documentation linked to plans.
For more information, visit ifti.com.