San Rafael, Calif. -- Creating Your Space recently announced its latest flooring technology marketing tool, the Tru-Color Matching System.

This tool enables consumers to use any color influence they like in their search for the perfect flooring, including a favorite pillow, a painting, any image found online when looking for home décor ideas, or any other color influence. The Tru-Color Matching tool identifies the precise color the consumer selects from an image they submit and then matches it to the flooring products from the Creating Your Space retailer’s custom product catalog. This technology is prominently featured on dealer websites and in digital marketing designed to engage consumers and bring them into the store to purchase.

“The selection of the right color is a challenge for many consumers," said Bruce Quitter of CAP Carpet and Flooring in the Minneapolis-St. Paul market. "We can educate them on the product type that best meets their needs, but choosing color is very personal. Tru-Color Matching along with our other color technology tools helps guide our customers and provide them confidence in their color selection."

Tru-Color Matching technology is part of Creating Your Space’s Visual AR Collection of digital tools designed to support consumers as they go through the process of researching products and determining where to purchase their flooring. These tools include other color technology tools, along with visualization tools designed specifically for flooring consumers.

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