Dallas, Texas -- As part of its new marketing campaign designed to shine a spotlight on high-fashion products within the Daltile line, the brand made its debut as a participant in the recent New York Fashion Week (NYFW), held in Manhattan. NYFW is the iconic semi-annual gathering of the international fashion world where designers present their latest fashions and the hottest trends. It is one of four major fashion weeks in the world, collectively known as the "Big 4," along with those in Paris, London, and Milan. While the attention was once focused entirely on the apparel designs on the runway, more and more designers and top brands are opting to host open-to-the-public or temporary showroom installations as part of NYFW.
“Daltile is a big player in style, design, and fashion, so it is fitting that the brand hosted a showroom during New York Fashion Week,” said Paij Thorn-Brooks, vice president of marketing for Dal-Tile Corporation. “New York Fashion Week was the ideal place to present many of our hottest, fashion-driven products to interior designers, architects, and the larger design world. In our NYFW Daltile showroom, we hosted an invitation-only VIP gala evening event as well as a full roster of meetings with architect, designer, commercial, hospitality, and builder customers during NYFW.”