Ceramics of Italy Celebrates Successful Young Distributor Program

Bologna, Italy -- Ceramics of Italy announced the successful first edition of the Cersaie Young Distributor Program, a new, annual initiative sponsored by Confindustria Ceramica (the Italian Association of Ceramics) and EdiCer SpA, the organizer of Cersaie, in collaboration with Ceramic Tile Distributors Association (CTDA). Confindustria Ceramica and EdiCer SpA selected three young North American distributors to accompany a large delegation of journalists, architects, and designers on a trip to the fair in Bologna, Italy from Sept. 23-27. This initiative advances the association’s goal to bring a new generation of distributors to the show and expose them to new products and tile applications being developed by Italian manufacturers.

According to Armando Cafiero, managing director of Confindustria Ceramica, the program aims to help foster strong relationships between Italian tile manufacturers and rising talent in the tile distribution industry.