Third-Generation Rothberg Takes Laticrete Flag Deep into the Amazon

Bethany, Conn. -- Laticrete sponsored a wilderness expedition into the mountainous region of the Colombian Amazon known as Chiribiquete.

Daniel Rothberg, regional manager of flooring in Latin America proudly represented the company as he and his crew, which consisted of two American rock climbers, one American kayaker, one Polish explorer, one Colombian naturalist professor and three local indigenous Colombians, voyaged along a river dubbed ‘Caño Laticrete.' The group’s goal was to go upriver in a motorboat as far as possible and then climb up and across the mountains scouting for unknown cave paintings rumored to be in the area before finally descending downriver in portable rafts.