Milliken Enlists National Geographic for Custom Storytelling Platform
Evolving from its first-ever recycling policy established in 1901 to today’s holistic view of how sustainable products can positively impact the world, Milliken has a long history of championing sustainable measures and challenging what sustainability can accomplish. Milliken is once again challenging the framework of sustainability by announcing its has commissioned a series of custom articles from National Geographic to be published in National Geographic magazine and online at nationalgeographic.com.“Sustainability is a core value that connects our products to people and to our planet,” said Halsey M. Cook, president and CEO for Milliken & Company. “Working with National Geographic amplifies our voice and invites meaningful collaboration in the process as we explore innovative solutions to some of today’s greatest sustainability challenges.”
From a zero waste to landfill commitment to building a global company culture of inclusivity, Milliken developed planet, product, and people goals designed to positively impact future generations. Launching this thought-leader platform to engage communities, customers, and associates with key sustainability initiatives, Milliken will work with National Geographic to create and share multimedia resources aimed at exploring sustainability challenges and inviting collaborative discussions.
The company launched the series with an event at its headquarters focused on its 2025 sustainability goals, including reducing its global footprint, creating circular economies, and sharing green spaces. Brian Skerry, National Geographic photographer and explorer, delivered the keynote address at the event, taking Milliken employees “into the sea” and providing visual context to serious issues threatening the planet and showcasing solutions that are both sustainable and profitable.
“The conversation around creating a healthier future is one we are eager to accelerate," said Cook. "We look forward to seeing how these stories, shared with millions through National Geographic’s print and digital platforms, can inspire new collaborations that will advance solutions for a sustainable world."
For more information, visit www.milliken.com.