American Hardwood Promotion Coalition to Energize Industry

Washington, D.C. -- The American hardwood industry is facing significant change driven by stiff competition from wood look-alike products, mislea

The industry has a powerful story to tell about the beauty and desirability of the products, the small family businesses that make them, the sustainability of raw material, and the environmental and health benefits of using real hardwood. The industry has not yet been successful, however, in developing a coordinated and collaborative domestic initiative to effectively tell this story and communicate the science-based benefits of real American hardwood products.