Santa Ana, Calif. -- Fabrica recently announced the soft-launch of the redesigned website. The company's web development team put forth a tremendous amount of effort to develop a much-improved website for both its internal and external customers.

The redesigned website is more than just a cosmetic facelift, taking the necessary steps to bring the site up to speed with the most modern web technologies. With over 30% of the site's users visiting from mobile devices, the site was built on on a fully responsive platform. All photography, text, and navigation systems have been developed to provide users with a rich, intuitive mobile experience.

Other notable changes throughout the site include the extensive use of larger images, an improved dealer locator, which now shows retail locations that offer hardwood products in addition to soft flooring. The website search can now provide customers with search results for all products, including broadloom, rugs, and hardwood, based on a myriad of data points, including style name, style number, color name, color number, fiber type, and product type. The architecture of the website also allows for greater flexibility when adding new and additional features in order to respond to growing needs of the customer base.

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