In December, Tarkett launched an influencer campaign to support and promote its Transcend SureSet luxury vinyl tiles and planks and its 2019 $250 consumer rebate program to the residential market. The rebate programs ended on December 31, 2019.

In the fall, Tarkett partnered with four popular home renovation and decorating influencers including: Jessica Castaneda of the Easy Living Today blog, Jennifer Fancher of the Noting Grace blog, Madeleine Raiford-Holland of the Moderately High Maintenance blog and Saidah Washington of the Aprons and Stilletos blog. These personalities were tasked with creating a home improvement project using the Transcend SureSet LVT flooring in response to an important milestone or life change such as a new baby or relationship change and then documenting their journey for their blog and social media. 

With a quick and simple installation due to SureSet and its repositionable adhesive, these influencers were able to share their DIY renovation projects to their followers, effortlessly weaving in how Tarkett helps make at-home installation a breeze while providing top tier durability and style. Overall, the campaign was a huge success with more than 450,000 impressions generated across social platforms.

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