The Stainmaster brand was named a 2019 Shorty Social Good Awards winner in the Veteran & Service Support category for its video and photo campaign highlighting the work done by Pets for Patriots.
Pets for Patriots is an organization with a goal of no more veterans in need, no more homeless pets. It works to help U.S. military veterans adopt a new pet friend while giving overlooked shelter dogs and cats a forever home.
Stainmaster worked with Pets for Patriots to identify veterans and their pets who could bring this program to life. With their help, Stainmaster brand created the award-winning videos and photography showcasing the strong, emotional bond between these veterans and their pets.
Created entirely using in-house resources, the campaign focused not on Stainmaster, but on the stories of these veterans and their new pets. Stainmaster produced two videos featuring heroes and their dogs, including the story of Carl and Belle. Carl, a veteran of the U.S. Air Force, was looking for a new companion, and Belle was a special needs German Shepherd looking for the perfect home. See more of their story here.
Stainmaster and Pets for Patriots began their partnership in 2017, thanks to the Pets for Patriots partnership with Flooring America. The two have continued to work together over the last few years to highlight the work done by the organization.
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