Mohawk’s Premium Everstrand Soft Appeal to Debut in 2020

Answering the call of growing consumer demand for sustainable flooring options, Mohawk Industries will launch an entirely new EverStrand Soft Appeal line of premium soft polyester carpet in 2020, as well as expand the storied EverStrand collection for a greater assortment of stylish, environmentally conscious carpet options. 

As one of the world’s leading recyclers of plastic bottles, Mohawk has recycled more than 40 billion plastic bottles since starting the Continuum process, which diverts these bottles from landfills by repurposing them into fiber for EverStrand carpet products.