Fresh off the heels of a very successful show at Domotex in Germany, Kaleen Rugs is preparing for winter market with all-new Kaleen products and collaborations.
“We have lots to offer our customers this winter market,” said Monty Rathi, COO. "Of course we are most excited about introducing Hilary's six new collections to the west coast. We [Kaleen] have had an extremely positive response to Hilary and her area rug collections. We feel that our customers love her designs and that they bring something unique to the industry."
Kaleen Rugs is launching a completely new brand made up of all-natural broadloom called Pure Life.
The Pure Life line of carpeting is 100% all-natural right down to the glue. "There seems to a growing desire to put all-natural and organic products in your home,” said Rathi. “When we looked at the available products out there in our industry, we found very few products that are genuinely 100% all-natural. We have invested much time getting our latex right and, of course, creating beautiful Kaleen designs that don't exist within this category.
The line’s initial launch at Domotex introduced 25 styles, which will also be on display at TISE in Las Vegas. In addition to its display of Pure Life at TISE, Kaleen will feature more than 100 new rugs, including several luxurious hand-knotted collections. In addition, Kaleen will also feature two new outdoor rug collections, as well as new additions to its existing lines. Five new collections of Machine Loomed rugs will also be on display during market.
“Besides some really fun refreshed vignettes our showroom will also host customers for a gourmet catered lunch for the first three days of market starting at noon. Kaleen will also be serving cocktails all day, including our famous Bloody Mary's,” said Brian Brigham, director of marketing. “We've also added a fun, photo-worthy life-size elephant to our new outdoor vignette, which will feature several of our new outdoor rug collections as well as new additions to our already existing lines. Guests of the market are in for a treat when they enter the courtyard–who doesn't want a photo with a life-size elephant?"
For more information, visit kaleen.com.