Reinforcing the brand’s “Live Beautifully” campaign, Karastan’s 2020 SmartStrand, wool and Kashmere nylon introductions offer quality, style and durability. Inspired by the world around us and handcrafted with the most premium materials, each of these luxurious options provides flooring solutions made to last for generations of life lived beautifully.

“As the industry leader when it comes to fashion and design, we are elevating Karastan carpets in 2020 with the most distinctive looks and softest fibers on the market today,” said Angela Duke, director of brand marketing. “We have the technology and resources to make sure Karastan carpets remain at the forefront of craftsmanship and beauty. Because there’s no room for mundane living spaces in the home, we want to continue to make it easy for consumers to live beautifully.”

SmartStrand

Karastan’s SmartStrand Silk featuring ColorMax and SmartStrand Ultra debuts provide an abundance of color choices for casual sophistication that is perfect for any room. Additionally, all are designed for the ultimate in softness and performance with built-in stain resistance that will not wear or wash off.

SmartStrand Silk Featuring ColorMax

• Refined Details: Rejuvenate any décor with a new look featuring bold and compelling colorations. Its soft comfort and easy care are irresistible. 
• Polished Details: Bringing sophisticated style, unbelievable comfort and easy maintenance, Polished Details makes decorating easy with a variety of blended color offerings.

SmartStrand Ultra

• Iconic Fashion: This modern day twist on a traditional frieze creates a relaxed feel with a sophisticated visual.
• Noteworthy Style: This contemporary frieze provides the ultimate combination of luxury and comfort with a unique tonal color palette.
• Mod Appeal: Featuring a tone-on-tone look, this modern loop carpet has a versatile style that can work in both home and office.

To meet consumer demand for more styles in this successful line, Karastan will also launch KaraLoom, an innovative technology that features precision-stitching that replicates the elegance of woven wool.  

KaraLoom will be offered in a variety of modern and traditional designs in both large and small-scale patterns. This collection will include a diverse color palettes featuring both solid and tonal visuals. 

Wools

Wool is carpet’s most luxurious, sophisticated material. A natural fiber that is both non-allergenic and sustainable, wool is also a crush- and static-resistant material that is durable and easy to clean for lasting luxury. Karastan’s new introductions include:

• Modern Framework: Each yarn of this tufted wool carpet is multi-colored, creating a heathered look. This style will appeal to consumers seeking classic luxury with traditional patterns featuring timeless colors. 
• Intricate Details: This tufted wool style features multiple colorations in a tailored pinpoint pattern for a versatile look that works well in any room. This style is perfect for consumers seeking a warm wool pattern with a variety of color options.  

Kashmere Nylon

All of Karastan’s 2020 Kashmere nylon debuts are engineered for outstanding performance and durability. Karastan’s proprietary technology adds extra body that gives these carpets their irresistible softness. 

Kashmere Nylon Featuring ColorMax

• Magnetic Beauty: A fresh twist expanding the color palette of one of Karastan’s most popular styles, this carpet’s plush tonal accent color yarn seems to react to its surroundings, changing slightly depending on the backdrop. With a color palette that ranges from cool and warm neutrals to blue and purple accents, this style will coordinate with any room.  
• Cultured Essence: This carpet features a large-scale distressed and subtle paisley pattern in a neutral color palette made deeper and richer with ColorMax technology. 

Kashmere Nylon

• Stylish Aesthetic: This modern style features a bold, large-scale pattern of intersecting circles in a neutral color palette of rich taupes and grays to highlight the boldness of the pattern. 
• Modern Effects: This contemporary design provides a beautifully blended color mix reminiscent of distressed stone or concrete. Its urban detailing brings industrial style to any home.
• Elegant Details: This popular stria tree bark pattern offers a subtle yet natural look and texture. Available in a range of warm neutrals, this nature-inspired carpet has a grounded, earthy feel. 
• Refined Legacy: An updated variation of one of Karastan’s best-selling styles, Refined Legacy features a large-scale crosshatch pattern that is showcased in a color palette ranging from neutrals to deep blues and violets. This transitional style complements both traditional and modern décor. 

For more information, visit www.karastan.com.