Flooring Markets’ organizers say January markets in Atlanta and Dallas both recorded significant increases in attendance.
“Buyers appreciate the easy-to-navigate regional markets because they experience all the newest products from leading brands, installation techniques and hands-on demonstrations to stimulate their profits in a more intimate setting than a typical massive show,” said Barbara Stroup, managing partner of Flooring Markets. “We are delighted that the 2020 shows in January attracted more top exhibitors and attendees than 2019.”
The Southeast Flooring Market in Atlanta at the Cobb Galleria Centre attracted dealers from 19 different states and had an increase of 20% in buyer attendance. The market featured 58 exhibitors and 140 top flooring brands. Both Shaw and Mohawk co-located their dealer meeting with SEFM, and the buyers appreciated having everything easily accessed in one location.
The Southwest Flooring Market in Dallas at the AT&T Stadium was eight times larger than the 2019 market and featured more than 80 exhibitors showing over 400 flooring brands. The market attracted dealers from more than 20 states and more than tripled the buyer attendance from 2019. In previous years, buyers needed to drive between 17 different hotel locations to see the newest products. Additionally, the AT&T Stadium provided tremendous hospitality opportunities, and BPI hosted an opening-night reception with more than 800 attendees complete with live band and appearances by the Dallas Cowboys drumline and cheerleaders.
“The Southwest Flooring Market unified multiple dealer and distributor shows into one iconic location to give buyers and sellers more access to each other,” Stroup added. “The response was fantastic to our market in the revered AT&T Stadium, where buyers and sellers spent quality time learning about the newest products.”
Also creating a buzz in 2020 was Flooring Markets’ Flooring Dealer Playbook for 2020, an exclusive sales and marketing program available only to Flooring Market attendees. Flooring Markets partnered with FloorForce, a premier website and digital marketing agency to offer attendees the Flooring Dealer Playbook.
“The Playbook focuses on various strategies to execute new sales tools into practice and ultimately leads retailers to sell more flooring in the coming year,” said Lori Kisner, managing partner for Flooring Markets. “After the markets, retailers can access instructional videos, tutorials, and PDF documents throughout the year.”
For more information, visit FlooringMarkets.com.