Godfrey Hirst Launches New Styles, Enhanced Merchandising Display

Mohawk continues to develop introductions for Godfrey Hirst, the leading flooring company in Australia and New Zealand, with nine updates within the SmartStrand, EverLux Nylon and wool categories, along with a redesigned merchandising system. 

Upon acquiring Godfrey Hirst in 2018, Mohawk wasted no time incorporating the latest colors, patterns, textures and fibers—including the industry favorite SmartStrand—to the legacy of quality and performance that defines the Godfrey Hirst brand. This dedication to innovation will be showcased throughout the 2020 introductions, including styles featuring Mohawk’s revolutionary new ColorMax technology.