Karndean Designflooring has made it easier than ever for homeowners and retailers to digitally explore more than 150 luxury vinyl flooring choices, lay patterns and design possibilities with recent updates to its Floorstyle room visualizer, including a new “view in room” feature.
By using “view in room,” retail sales associates and homeowners can transform a photograph of a room into a realistic rendering of a completed Karndean Designflooring installation within seconds; or consumers may become their own interior designer from the comforts of home before visiting a retailer.
“We know that the majority of residential projects are refurbishments,” director of marketing Jenne Ross said. “Providing consumers the opportunity to see what our floors will look like in their own space helps RSAs to close sales faster by instilling confidence in the consumer.”
To use the tool, upload a photo, select a floor from the company’s full catalog of LVT visuals, choose a lay pattern and add a design strip, if desired. Pattern choices range from herringbone to striped and the tool can even blend up to four different colors within one design. The optional addition of a design strip between planks and tiles creates a grouted look.
Additional features include a split-screen to compare designs side-by-side, the ability to save “favorites” and request product samples, and print or share to social media.
As with the previous version of Floorstyle, users may opt to choose from among 34 room scene images in which to lay their flooring selections. Floorstyle is accessible for free via desktop computer, tablet or mobile device at www.karndean.com/floorstyle.