Mohawk Enhances Digital Marketing to Help Retailers Sell More Floors

Since its inception in 2016, Omnify has been helping retailers use digital to drive more feet through the door for Mohawk flooring. In 2020, Mohawk’s digital marketing program will provide a more streamlined user experience with an optimized core set of features – enabling retailers to choose the right solutions for their stores and control how they compete in their local markets. 

“Today, 87 percent of consumers are hunting for products on digital channels,” said Karen Mendelsohn, senior vice president of marketing. “This means that in order to succeed, specialty retailers need to extend their stores beyond their four walls. They need to be at the forefront of the digital revolution. That’s exactly why we developed Omnify and why we continue to invest in the program. Mohawk is committed to providing our retail partners the best tools and support they need to win in the changing world of retail.”