Beauflor USA is reintroducing its popular luxury vinyl flooring collection, Pure, to the marketplace. The new Pure collection has been expanded to include a total of 24 beautiful designs, including the debut of tile visuals to the lineup. The collection is comprised of 16 wood designs and 8 tiles designs that can be mixed, courtesy of the patented DreamClick locking system, to create unique designs and patterns. The 8 tile visuals offer a mixture of concrete and stone looks in earth-inspired colors and natural textures. The 16 wood designs showcase an array of colors ranging from stone gray to blonde to chestnut brown in smooth and wire brush textures. The collection has also been reengineered and thoroughly retested to ensure the flooring meets all certification and market standards.

One of the noteworthy features of Pure is the DreamClick locking system. This unique locking system is designed to make the installation process faster and easier. Each plank and tile features easy to click together locks on all 4 sides that allows the flooring to be installed in any direction, reduces the number of tools required to complete the process, and makes it possible for multiple installers to work on the same floor simultaneously. Furthermore, the DreamClick locking system allows the flooring to be rotated by 360 degrees so unique patterns, like herringbones or mosaics, can be created. It also gives you the ability to mix different colors and combine tile and plank visuals to achieve an unlimited amount of one-of-a-kind designs.

Pure is one of the quieter flooring options on the market boasting superior sound absorption qualities. It is also environmentally friendly flooring with zero trees being used in its production, as well as a lightweight construction that reduces transportation CO2 emissions. Pure is suitable for installation in both residential and light commercial environments. It is ideal for spaces where active children and pets are present because of its 22 mil wear layer that makes the flooring very durable and resistant to scratches and indentations. Pure can be installed on all types of subfloors and requires little to no subfloor preparation before its installation.

To view the entire collection and more, visit