Aspecta North America, LLC announced that Division9/Shnier will market and distribute its new Elemental by Aspecta LVT collection in the Canadian marketplace.

Following its great success in Europe, the Elemental by Aspecta range will meet the needs of more price-conscious markets such as Hospitality, Main Street and Multifamily segments with a streamlined range of dryback and multilayer flooring products. Canadian clients can access the fully inventoried Elemental by Aspecta collection quickly and efficiently anywhere in Canada through Division9/Shnier’s five regional distribution centers.

Alan Rowell, Aspecta’s Director of Sales, said that the company’s relationship with Division9/Shnier has grown over the past few years, culminating in the addition of Elemental by Aspecta to their portfolio. “We are very proud to align with such an historic partner who has been serving the Canadian flooring industry for over 80 years. We anticipate that Elemental by Aspecta will thrive and expand our foothold in Canada despite current market challenges.”

Elemental by Aspecta will be available in 4 formats:


Dryback with 2.0mm gauge/12 mil wear layer

Isocore/Multilayer Flooring with 6.5mm gauge/12 mil wear layer Droplock 100


Dryback with 2.5mm gauge/22 mil wear layer

Isocore/Multilayer Flooring with 8.0mm gauge/22 mil wear layer Droplock 100


Aspecta One, Aspecta Five, Aspecta Ten

Elemental by Aspecta was developed in Europe and reflects a more advanced palette and styling, which will be greatly appreciated in the Canadian marketplace, according to Murray Graham, Aspecta’s Commercial Sales/National Account Manager - Canada. “Early response from the A & D community has been very strong for the Elemental by Aspecta line due to its pricing, styling and quality,” he said. “We anticipate great demand from corporate, tenant improvement, multi-family and hospitality sectors as well as contractor-driven business. With Division9/Shnier as our partner, we are well positioned with their nationwide sales network for substantial growth with Elemental by Aspecta.”

Neil Garrett, Business Development Manager for Division9/Shnier, believes that the Elemental by Aspecta line will round out and complement Aspecta’s high-style, high-performance portfolio for the professional A&D commercial flooring markets in Canada. “The Elemental by Aspecta brand offers budget-conscious clients products with features and benefits that perform in demanding Commercial and Residential environments, without sacrificing quality or design,” said Garrett. “Elemental by Aspecta products will be fully serviced by our A&D focused Division9 product consultants and to the broader market by our Shnier Representatives.”

For more information, contact Murray Graham at, (416) 799-4219; to find your nearest Division9/Shnier Representative, call (800) 456-5238.

To learn more about Elemental by Aspecta, visit