Inspired by the distressed visuals of overdyed vintage rugs, Crafted Surface is a three style collection of 18" X 36" carpet tiles. The textural patterns incorporate a variety of colors with neutral and bright accents that can aid in branding, wayfinding and color blocking throughout a space.
Over the past year, Patcraft sought different opportunities to connect with industry professionals in varying market segments to promote thoughtful discussion around spatial demands and product solutions. After attending conferences, hosting workshops and roundtable discussions, and conducting customer feedback and listening tours, the design team interpreted these insights and applied them during the product development process. For product visuals, the design team sought inspiration from nature and current trends within the built environment to incorporate texture, pattern, and color.