• Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
  • PRODUCTS
  • A&D
  • INSTALLATION
  • MARKETS
  • AWARDS
  • EDUCATION
  • BUYER'S GUIDE
  • MEDIA
  • EMAGAZINE
  • SIGN UP
cart
facebook twitter linkedin youtube
  • NEWS
  • Breaking Flooring News
  • eNewsletters
  • PRODUCTS
  • Carpet & Area Rugs
  • Hardwood
  • Installation Products
  • Installation Tools & Equipment
  • Laminate
  • Resilient
  • Specialty
  • Tile & Stone
  • MARKETS
  • Commercial
  • Residential
  • AWARDS
  • Installation Awards
  • Top Flooring Products
  • EDUCATION
  • Continuing Education
  • Webinars
  • MEDIA
  • FLOOR Podcast
  • Videos
  • TISE 2025 Videos
  • Product Spotlights
  • eBooks
  • EMAGAZINE
  • eMagazine
  • Archive Issues
  • Contact
  • Advertise
search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP
Floor CoveringsResidential FlooringHardwood Flooring

A Look at Luxury: Karastan Extends Spring Promotion

Karastan's BelleLuxe engineered wood flooring
May 8, 2020

In response to the effect the novel coronavirus has had on flooring dealers this spring, Mohawk is extending its spring Karastan promotion through the end of June. 

“We’re trying to give you some extra months and some extra support,” said Jeff Meadows, president of residential sales, Mohawk.  “Also, there is going to be an opportunity for consumer for zero-percent financing. Those are all going to be through Synchrony and that’s all through the end of June. We highly recommend digital advertising if you’re going to spend that money during this time.”

Karastan, which added new hard-surface collections for the first time earlier this year, has offered retailers support through in-store merchandising and marketing campaigns. 

“This event is going to be the first national sales that we have with a fully integrated hard-surface platform for Karastan,” said Jason Randolph, vice president of sales, Mohawk. “We have a great foothold on the dealers that are targeting that that premium customer and the wood product offering that we have launched this year is going to fit right into that category.”

Before the pandemic hit, Randolph forecasted modest growth for the premium wood category. “We see unlimited potential for Karastan because we have not positioned ourselves in the hard surface categories in the past, so for us it’s going to be all incremental business.”

KEYWORDS: digital marketing engineered hardwood floors Mohawk Industries sales promotions

Share This Story

Looking for a reprint of this article?
From high-res PDFs to custom plaques, order your copy today!

Recommended Content

JOIN TODAY
To unlock your recommendations.

Already have an account? Sign In

  • resilient flooring

    The 7 Types of Resilient Flooring

    The resilient flooring category is comprised of many...
    Resilient Flooring
    By: Resilient Floorcovering Institute
  • QuickDrain USA’s ShowerLine linear drain

    Tips for Curbless Shower Installation Using a Linear Drain

    Consider these four tips when planning for a curbless...
    Flooring Installation Products
    By: Darryl Jones
  • 2024 New Flooring Product Guide

    2024 New Flooring Products Guide

    We explore this year's introductions in area rugs,...
    Flooring Installation
    By: FLOOR Trends & Installation Editors
You must login or register in order to post a comment.

Report Abusive Comment

Subscribe For Free!
  • eMagazine
  • eNewsletter
  • Online Registration
  • Manage My Preferences
  • Subscription Customer Service

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Takeaways from the 2024 AHSG Convention & Member Outlook for 2025

Shaw Flooring Network Retailers Report Post-Election Sales Surge

Shaw Flooring Network Retailers Report Post-Election Sales Surge

What Shaw Flooring Network Dealers are Banking on for 2025

What Shaw Flooring Network Dealers are Banking on for 2025

Retailers Share Top Takeaways from Shaw Flooring Network Convention

Retailers Share Top Takeaways from Shaw Flooring Network Convention

More Videos

Popular Stories

RevWood American Originals.jpg

How Mohawk's Domestic Manufacturing Powers Growth in Challenging Times

Ken Ballin manning the Tools 4 Flooring booth in Tool Alley at TISE 2025

10 Tool Innovations Every Flooring Contractor Should Have on Their Wish List

Paul Hambidge

The Waterproof Laminate Myth: Why Consumer Expectations May Never Be Met


Download the Free Moisture Meters Guide

Events

June 9, 2025

NeoCon 2025

A trade show for the commercial interior design industry.

December 1, 2030

Webinar Sponsorship Information

For webinar sponsorship information, visit www.bnpevents.com/webinars or email webinars@bnpmedia.com.

View All Submit An Event

Poll

Flooring Groups

Flooring retailers, do you belong to a buying, marketing or franchise group?
View Results Poll Archive

Products

2025 BNI Interiors Square Foot Costbook

2025 BNI Interiors Square Foot Costbook

See More Products

FLOORtalk podcasts - Listen Now

Related Articles

  • Deco Impressions by Karastan

    A Look at Luxury: Carpet Innovation Recreates the Look of Wool

    See More
  • The Gallery by Shaw Floors

    A Look at Luxury: The Gallery by Shaw Promotes Premium Floors

    See More
  • Engineered Floors' DW Select carpet

    A Look at Luxury: Customers Demand Beauty and Performance from Their Floors

    See More

Related Products

See More Products
  • WoodFlooring_383x497.png

    Wood Flooring: A Complete Guide to Layout, Installation & Finishing

  • ornamental.png

    Ornamental Floors

  • sand-finish.png

    NWFA Sand & Finish Guidelines

See More Products

Related Directories

  • Beaulieu Canada

    Beaulieu Canada is an industry leader in the manufacturing and distribution of flooring products to retailers and home improvement centres across Canada. With a first-class collection of broadloom carpet styles, carpet tiles, outdoor carpets and hard surfaces including engineered hardwood, laminate, luxury vinyl planks, engineered vinyl planks and sheet vinyl.
  • Ventiques

    Ventiques is the manufacture of flush mount metal vents. These vents will outlast your flooring. Supports over 875lbs. Handicap accessible. We are excited to promote our new one-of-a-kind adjustable metal flush mount vent the KANYON series. Visit our website to see what we are all about.
  • UCX

    With operations in over 20 states across the Northeast, Mid-Atlantic, Southeast and Southwest, UCX is the culmination of three industry leaders in flooring distribution – The Belknap White Group, JJ Haines & Company, and Swiff-Train Company – uniting to deliver the Ultimate Customer Experience (UCX). UCX offers a comprehensive range of flooring products, exceptional service, and a commitment to building lasting relationships with its customers. With a combined legacy of excellence and a dedication to innovation, UCX empowers flooring professionals to achieve success and provides trusted support for all our flooring partners.
×

We’re rolling out the red carpet of flooring knowledge!

Stay in the know on the latest flooring retail trends.

JOIN TODAY!
  • RESOURCES
    • Advertise
    • Contact Us
    • Directories
    • Store
    • Want More
  • SIGN UP TODAY
    • Create Account
    • eMagazine
    • eNewsletters
    • Customer Service
    • Manage Preferences
  • SERVICES
    • Marketing Services
    • Reprints
    • Market Research
    • List Rental
    • Survey/Respondent Access
  • STAY CONNECTED
    • LinkedIn
    • Facebook
    • Instagram
    • YouTube
    • X (Twitter)
  • PRIVACY
    • PRIVACY POLICY
    • TERMS & CONDITIONS
    • DO NOT SELL MY PERSONAL INFORMATION
    • PRIVACY REQUEST
    • ACCESSIBILITY

Copyright ©2025. All Rights Reserved BNP Media.

Design, CMS, Hosting & Web Development :: ePublishing

search
cart
facebook twitter linkedin youtube
  • Sign In
  • Create Account
  • Sign Out
  • My Account
  • NEWS
    • Breaking Flooring News
    • eNewsletters
  • PRODUCTS
    • Carpet & Area Rugs
    • Hardwood
    • Installation Products
    • Installation Tools & Equipment
    • Laminate
    • Resilient
    • Specialty
    • Tile & Stone
  • A&D
  • INSTALLATION
  • MARKETS
    • Commercial
    • Residential
  • AWARDS
    • Installation Awards
    • Top Flooring Products
  • EDUCATION
    • Continuing Education
    • Webinars
  • BUYER'S GUIDE
  • MEDIA
    • FLOOR Podcast
    • Videos
    • TISE 2025 Videos
    • Product Spotlights
    • eBooks
  • EMAGAZINE
    • eMagazine
    • Archive Issues
    • Contact
    • Advertise
  • SIGN UP