AHF Products, a manufacturer of hardwood flooring, announces the launch of its floor Visualizer, a new digital tool to help customers picture the latest flooring styles in their home before buying. The Visualizer is available across the company’s top-selling flooring brands, including Bruce, Hartco and Robbins.

Designed to take the headache out of the complex remodel experience, the Visualizer tool is an easy-to-use online platform where consumers can visualize and design their dream floor instantly on any device. This allows for a streamlined process and quicker turnaround on projects, and provides a fast, seamless way for homeowners and professionals to build confidence during product selection.

Consumers see how a color or style will look in a variety of different rooms, and can even upload their own image to see how their selections will look in their own home.

With the visualization technology, retailers have a wealth of inspiration to work remotely or in the showroom with consumers. Dealers can help customers to immediately see what their floor will look like, and follow-up with actual samples. 

The new Visualizer is a creative step in enhancing the buying experience, given the ability to instantly create personalized designs. With so many flooring options, from wide widths, colors and textures spanning the latest in trending styles to classic, legacy looks, as well as new high-performance floors including 100% waterproof hardwood options, the Visualizer is a retailer’s dream come true.

With the new Visualizer tool, a variety of flooring products can be installed in any space. It’s a simple four-step process:

  1. Choose a Room: Upload a photo of your room or select from one of the sample rooms.
  2. Select Your Flooring: Browse options and click on your favorite flooring product.
  3. Visualize It: View the product in your space. Zoom in/out or rotate the floor.
  4. Save, Share or Find a Store: Save the image, share with others, or find your nearest retailer!

The Visualizer will even tell consumers where they can purchase their selected options. 

To see a new Bruce, Hartco or Robbins floor in seconds, visit: