Beauflor is anticipating continued demand for flooring products, particularly LVT, LVP  and sheet vinyl, that are more and more realistic looking.
"Consumers want the look of wood and natural stone at any budget level," said Whitney Meyers, communications manager, Beauflor. "We are even seeing consumers wanting floors with a more traditional visuals. They want the homely charm of their grandma’s flooring but with better visuals and enhanced textures."

Beauflor recently introduced the Omega+ collection, a vinyl roll product featuring 22 visuals and the integration of the company’s patent-pending

NaturQuest enhanced embossed technology.  "Consumers are looking for flooring that looks and feels natural without the high costs and maintenance requirements," Myers said. 

Omega+ offers the market a variety of trendy wood and tile visuals in a range of colors that has the benefits of sheet vinyl like durability, waterproof construction, and easy maintenance but doesn’t look like sheet vinyl, Myers said. 

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